by Teresa Boardman
The real estate blog is dead and the real estate industry killed it. Some real estate blogs are advertisements for listings and others are the wacky blogs that have nothing to do with real estate written by agents who think that not writing about real estate is the ticket to winning business. The real estate blogs with the most readers are those that are written for real estate professionals.
The idea of the real estate blog was a simple one but very few people are able to execute it. There are a bevy of experts who create lists and proclaim that one blog or another is the best real estate blog ever. Sadly they have little in common with the target audience which should be people who are interested in buying or selling real estate.
Much of the blogging education in the industry misses the point of blogging. Blogging is more of an art than a science and it was never about technology. The technology makes to possible and is a valuable tool but nothing more. Once the art is taken away there isn’t much there for humans to look at. Google enjoys a good keyword but will never become a paying client.
Blogs designed specifically for Realtors are often uninspired or they look like giant retro advertisements complete with pictures of sold signs and shiny keys or smiling couples and that one photo of the huge new generic house that maybe two percent of the population can afford and is not available in every part of the country. The 1980’s and 1990’s have both called and they want their marketing back and they want it where it belongs on that nice template web site.
The real estate blog deserves to die and it needed to die. It has no value and for most practitioners it just sucks time away that could be put to better use. There are maybe five or six successful real estate blogs that will probably live on but they are exceptions to the rule and most every rule has exceptions.
Blogging isn’t dead and I never said that it was. It is alive and well. If not for blogs where would people get links to share on their Facebook wall or via twitter? Where would they write about the death of the real estate blog?
I am looking forward to the panel discussion about the Real Estate Blog at REBlogWorld. I have more to say on the topic of the death of the real estate blog but I am going to save it for October 14.
Teresa Boardman Realtor/Broker with St. Paul Home Realty. Serial blogger, writer and photographer and founder of the award winning St. Paul Real Estate Blog in 2005. Her blog started as an experiment in online marketing and is used today as an example of the best practices in real estate blogging. Boardman also writes a weekly column for Inman News and is the author of the St. Paul Photo Blog.