2010 REBlogWorld Program Schedule

Brian Solis


Content Creation vs. Content Sharing
Thursday October 14, 9:45 AM – 10:45 AM
Room: Shell Seekers A/6
Speaker: Brian Solis

Content. It’s King, you know. Content creation, content sharing, content curation … these are the phrases of the hour. But what’s the difference? Where should you start? Brian Solis will get your blogging feet moving, and then some. With much too sharp a focus on SEO, Real Estate bloggers are getting mired down in technical details instead of finding their voices. The mission of REBlogWorld is to build better Real Estate bloggers, not better search engine optimizers. Brian will turn what you think you know about blogging on its ear. He’ll guide you toward creating content that accentuates your skills and strengths, and help take the necessary steps to build a successful presence online.

Brian Solis  is globally recognized as one of the original and most prominent thought leaders in social media. A digital analyst and visionary, Solis has influenced the effects of new media on the convergence of marketing, communications, and traditional media. He is Principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. Brian’s blog is ranked among the world’s business and marketing elite. For more information, visit briansolis.com.

Using Analytics To Listen To Your Customers
Thursday October 14, 9:45 AM – 10:45 AM
Room: Tradewinds C/9
Speaker: Gahlord Dewald

What’s hot? Blogging. That’s what’s hot. What’s hotter than that? Knowing what your customers want … and giving it to them (oh yeah, babe). Join Gahlord Dewald, arguably one of the savviest, mind-bogglingly brilliant über-geeks around as he delves deep into A/B Split Testing, and shows you how to employ super-high-tech, wickedly clever analytics to wring every delicious drop of information juice out of your blog … and how to use that information to give your customers exactly what they want. And that’s HOT.

Be A Visionary: How To Harness The Power of Video In Your Real Estate Blog
Thursday October 14, 11:00 AM – 12:00 PM
Room: Shell Seekers A/6
Speakers: Dale Chumbley & Ted Mackel

Are you having trouble finding your voice? Does the thought of writing blog posts make you want to curl up into the fetal position? There’s more to blogging than just writing, you know. This is something that Dale Chumbley — wickedly smart and the creator & curator of 365 Things To Do In Vancouver, WA — and Ted Mackel — the Vasco da Gama of Video — know all too well. They’ll show you the subtle secrets to video
blogging and the things that have made their sites some of the most recognizable and copied in the world of real estate. They’ll show you that you don’t need to be George Lucas to do it & that simplicity is best. They’ll show you that video blogging is about more than just showing houses. It’s about more than just mortgage rates. It’s about fostering community. It’s about fun. It’s about being smart. And that, friends, is supah sexy!

Innovative Real Estate Blogs & Their Secret Plugins
Thursday October 14, 11:00 AM – 12:00 PM
Room: Tradewinds C/9
Speakers: Stacey Harmon & Ricardo Bueno

Secrets. They’re sexy … they’re seductive. And when you can employ them to get the most out of your blog, they’re sizzlingly smart, too. Stacey Harmon & Ricardo Bueno will show you the best-of-the-best; what the real innovators in RE blogging are doing to show off their creative skills & style. From the easiest WordPress setup to the blogs that push the edge of the envelope, you’ll see examples of who’s doing it, and doing it well. Not just visually pleasing, but deliciously technical, you’ll get the inside scoop on which themes and plug-ins will take your blog from so-so to super-sexy.

Developing a Fail-Proof Content Production Cycle For Your Real Estate Blog
Thursday October 14, 1:30 PM – 2:30 PM
Room: Shell Seekers A/6
Speaker: Garron Selliken

Time to write the blog post. “But I just wrote the blog post,” you say! Creating captivating, original, thought-provoking content for your blog isn’t easy. Then, there’s the matter of doing your job, not to mention managing your life. How do you balance it all? Join Garron Selliken, founder of M Realty & Homequest, and obsessed with the intersection of technology and real estate, as he dives into the pitfalls into which RE
professionals can fall while building their online presence. By the end of the session, you’ll be able to lay out a step-by-step plan that’ll keep your Real Estate blog buzzing, your life under control, and your sanity in check.

How To Mess Up Your Blog … And Then Fix It
Thursday October 14, 1:30 PM – 2:30 PM
Room: Tradewinds C/9
Speaker: David Smith & Kelley Koehler

D’OH! You’ve poked your fingers into one widget too many. You’ve dived in, gotten your hands dirty, and screwed the pooch because you didn’t really understand what you were doing. Fear not! Kelley Koehler & Dave Smith will hold you and tell you that everything will be OK. Better than that, they’ll show you how to restore your blog and bring it back from technical purgatory. But wait! There’s more. They’ll show you how to use CSS to your advantage, how to interpret files, and how to use it to make some sweet changes to your blog. When you leave, you’ll be able to find the beauty in the super-sexy curves and the world of drop shadows and highlights that you can use to make your blog blisteringly hot.

Is the Real Estate Blog Dead?
Thursday October 14, 4:00 PM – 5:00 PM
Room: Shell Seekers A/6
Speakers: Jay Thompson, Sarah Stelmok, Teresa Boardman
Moderated By: Robert Hahn

“The real estate blog is dead.” These words, laid out by Joel Burslem of 1000Watt Consulting, were the shot heard ’round the real estate world, inciting a veritable firestorm controversy. Some agree. Many think the idea is ludicrous and that real estate blogging is bigger and better than ever. Sure to be one of the most highly-charged panels at all of REBlogWorld, Jay Thompson (The Phoenix Real Estate Guy), Sarah
Stelmok (Sarahiously Speaking), Teresa Boardman (St. Paul Real Estate Blog), and Rob Hahn (The Notorious R.O.B.) will put their heads together and deliver what is sure to be a white-hot, fireworks-inducing discussion.

WordPress 3.0: What’s New & How You Can Leverage It – Case Studies, Benefits, Examples
Thursday October 14, 4:00 PM – 5:00 PM
Room: Tradewinds C/9
Speakers: Reggie Nicolay, Nicole Nicolay

Ooh, shiny! Who doesn’t love smokin’ new tech toys and tools? Nicole & Reggie Nicolay, two people who stay on top of the latest and greatest in new technology and how to use it to the fullest advantage, will take you on a guided tour of the secret world of WordPress 3.0. What’s it capable of? What secrets are hiding beneath its shiny new surface? Better yet, how can it make your blog awesome? Nicole & Reggie will give you
the goods and reveal a world of possibilities you may never have considered. Take your blog from bland to blazing with WordPress 3.0!