2009 Conference Archive

SCHEDULE OF EVENTS

October 14th – Kickoff Party REBlogWorld. Time & Place TBA

October 15th – REBlogWorld, TechSet Party

October 16th – BlogWorld & Expo, BlogWorld Party

October 17th – BlogWorld & Expo

October 18th – Go home and begin implementing all your new knowledge!

PRICING

***Current pricing discounts thru October 15th, 2009 for REBlogWorld & BlogWorld New Media Expo 2009***

REBlogWorld attendees receive the lowest prices offered anywhere for BlogWorld. 300+ Speakers, Networking Events every evening, Hands-on training you won’t get anywhere else. Don’t miss this opportunity. It won’t be here long.

Package 1

REBlogWorld Only: $200 until October 15th, 2009 ($100 off). This is a 1 day pass for the REBlogWorld Conference only. It does not include any other sessions, expo, parties, etc. The Registration code: REB1

Package 2

REBlogWorld + BlogWorld Weekend Pass: $595 until October 15th, 2009 ($200 off). This is a pass for both REBlogWorld Conference & BlogWorld New Media Conference. It includes all sessions but the Social Media Business Summit on October 16th & October 17th, 2009. It includes the expo, parties, & lunch on October 15th, 2009 during the REBlogWorld Conference. The Registration code: REBWP1

Package 3

REBlogWorld + BlogWorld Full Access: $956 until October 15th, 2009 (20% off). This pass is for both REBlogWorld Conference & BlogWorld New Media Conference. It includes full access to the entire conference program October 15th – October 17th, 2009. It includes the expo, parties, & breakfast/lunch/snacks throughout the entire conference. Registration code: REBFA1

For more information on the package details, please visit the registration page at http://reblogworld.com/registration/

2009 PROGRAM DESCRIPTIONS

Using Social Media for Real Estate

Want to know how some of the top practitioners of social media in real estate are using the various tools to improve their businesses? Panelists represent the full spectrum of the real estate industry: the independent broker, the mortgage professional, the vertical search engine, and the large brokerage. Learn how each of these individuals and companies is applying social media in their businesses, and how they think social media can be used to best effect in real estate.

Social Media ROI: What, How, Why?

Engaging social media is fun, but it can be a very powerful business medium! In this panel discussion, experts from every corner of the real estate world will be talking about the business and financial benefits of blogging and building your network through the world of social media. We’ll be discussing what to measure, how to measure it, and why social media practitioners need to be thinking hard about ROI.

Hyperlocal Media & Real Estate

We have known for years that real estate is local; the best agents are those who know their own communities. With the advent of blogging and social networking, real estate professionals have been given the tools to really hone in on their communities on a hyperlocal level. A hot topic outside of real estate, companies like the New York Times and Chicago Tribune have also started hyperlocal initiatives. Come hear a diverse range of views on hyperlocal media and real estate from Realtors, as well as traditional and new media professionals.

So You Want to Use a Vendor…

Most real estate professionals start their social media experience by using the various free tools available, such as Blogger.com or Facebook. As they grow their businesses and their familiarity with web technologies expands, they often use vendors to build a custom websites, to create a social networking platform, or to redesign their existing sites. Learn from some of the leading vendors in the industry, as well as people who have had to hire and manage them, on what you should look for in a vendor, how you should work with them, and how to manage the vendor relationship.

B2B Social Media

While consumer-focused social media gets most of the attention, one of the most valuable uses of social media is to connect with vendors, partners, and other businesses. Especially in the real estate industry, where other professions like law, title, escrow, mortgage, and appraisal all get intimately involved with a transaction, business-to-business social media might be the hidden gem. Hear the perspective of the realtor, the mortgage professional, the lawyer, and the settlement services professional and how they are leveraging the new technologies and methodologies.

Integrating Everything into the “One Site”

As social media tools transitions from the latest shiny toys to a lynchpin of your marketing efforts, one of the issues that you will face is managing multiple websites and platforms. Today’s real estate professional might have a company website, a broker site, an IDX site, individual property websites, a blog, a personal Facebook page, a Facebook fan page, a LinkedIn profile, multiple Twitter accounts, Tumblr, Posterous, YouTube, Flickr, or countless others. Managing the chaos is the first challenge; the second is to bring all of your web assets together to maximize your impact. Reggie Nicolay of Cyberhomes will show you how he’s managed to bring his wide variety of blogs, sites, and social media efforts together into a single site, discuss some of the technologies and techniques involved, and discuss the benefits and challenges of integrations and mashups.

Branding in the Social Age

One of the trickiest aspects of social media is branding. Because of the informal nature of tools such as Twitter and Facebook, organizations and professionals have to think about what it means to grow your brand in social media, and the impact of social media on brand identities. Some of the top thinkers from inside and outside the real estate industry discuss what branding looks like, how to conduct a branding campaign, and the potential pitfalls of branding in the era of social media.

All You Wanted to Know About Web Analytics

This seminar focuses on one of the most important management tools for your web marketing, blogging, and social media strategies: web analytics. Gahlord Dewald, a web analytics expert, will review general topics in web analytics, what it is, why you should be using it, and what statistics are important. Detailed review of Google Analytics, the most popular web analytics tool for small business, will follow with specific and useful advice on basic usage, as well as advanced topics such as setting goals, tracking campaigns, and others. If you’ve ever wanted to know more about how to track progress of your web marketing efforts, this is a must-attend session!

2009 PROGRAM OF SCHEDULE


TRACK 1

9:45 – 10:45
Using Social Media for Real Estate

Panel Discussion

Brad Inman(Moderator)
Rhonda Porter
Jay Thompson
Derek Overbey
Jeff Turner

Want to know how some of the top practitioners of social media in real estate are using the various tools to improve their businesses? Panelists represent the full spectrum of the real estate industry: the independent broker, the mortgage professional, the vertical search engine, and the large brokerage. Learn how each of these individuals and companies is applying social media in their businesses, and how they think social media can be used to best effect in real estate.


11:00 – 12:00
Hyperlocal Media & Real Estate

Panel Discussion

Allie Herzog (Moderator)

Tracy Schmidt
Heather Elias
David Smith
Brian Timpone

We have known for years that real estate is local; the best agents are those who know their own communities. With the advent of blogging and social networking, real estate professionals have been given the tools to really hone in on their communities on a hyperlocal level. A hot topic outside of real estate, companies like the New York Times and Chicago Tribune have also started hyperlocal initiatives. Come hear a diverse range of views on hyperlocal media and real estate from Realtors, as well as traditional and new media professionals.


1:30 – 2:30
B2B Social Media

Panel Discussion
Daniel Rothamel (Moderator)

Ginger Wilcox
Stacey Harmon
Justin McHood
Jennifer Baumann

While consumer-focused social media gets most of the attention, one of the most valuable uses of social media is to connect with vendors, partners, and other businesses. Especially in the real estate industry, where other professions like law, title, escrow, mortgage, and appraisal all get intimately involved with a transaction, business-to-business social media might be the hidden gem. Hear the perspective of the realtor, the mortgage professional, the lawyer, and the settlement services professional and how they are leveraging the new technologies and methodologies.


4:00 – 5:00
Branding in the Social Age

Panel Discussion

Nicole Nicolay (Moderator)

Ian Lurie
Jeff Turner
Todd Carpenter
David Armano

One of the trickiest aspects of social media is branding. Because of the informal nature of tools such as Twitter and Facebook, organizations and professionals have to think about what it means to grow your brand in social media, and the impact of social media on brand identities. Some of the top thinkers from inside and outside the real estate industry discuss what branding looks like, how to conduct a branding campaign, and the potential pitfalls of branding in the era of social media.

TRACK 2

9:45 – 10:45
Social Media ROI: What, How, Why

Panel Discussion

Rob Hahn (Moderator)
Sherry Chris
Jim Marks
Mike Simonsen
Dan Green

Engaging social media is fun, but it can be a very powerful business medium! In this panel discussion, experts from every corner of the real estate world will be talking about the business and financial benefits of blogging and building your network through the world of social media. We’ll be discussing what to measure, how to measure it, and why social media practitioners need to be thinking hard about ROI.


11:00 – 12:00
So You Want to Use a Vendor…

Panel Discussion

Jason Berman (Moderator)
Jason Benesch, Real Estate Tomato
Brad Carroll, Dakno
Jack Miller
Eric Stegemann

Most real estate professionals start their social media experience by using the various free tools available, such as Blogger.com or Facebook. As they grow their businesses and their familiarity with web technologies expands, they often use vendors to build a custom websites, to create a social networking platform, or to redesign their existing sites. Learn from some of the leading vendors in the industry, as well as people who have had to hire and manage them, on what you should look for in a vendor, how you should work with them, and how to manage the vendor relationship.


1:30 – 2:30
Integrating Everything into the
“One Site”

Lecture

Intro: Ricardo Bueno

Reggie Nicolay

As social media tools transitions from the latest shiny toys to a lynchpin of your marketing efforts, one of the issues that you will face is managing multiple websites and platforms. Today’s real estate professional might have a company website, a broker site, an IDX site, individual property websites, a blog, a personal Facebook page, a Facebook fan page, a LinkedIn profile, multiple Twitter accounts, Tumblr, Posterous, YouTube, Flickr, or countless others. Managing the chaos is the first challenge; the second is to bring all of your web assets together to maximize your impact. Reggie Nicolay of Cyberhomes will show you how he’s managed to bring his wide variety of blogs, sites, and social media efforts together into a single site, discuss some of the technologies and techniques involved, and discuss the benefits and challenges of integrations and mashups.


4:00 – 5:00
All You Wanted to Know About Web Analytics

Lecture

Intro by Ricardo Bueno

Gahlord Dewald

This seminar focuses on one of the most important management tools for your web marketing, blogging, and social media strategies: web analytics. Gahlord Dewald, a web analytics expert, will review general topics in web analytics, what it is, why you should be using it, and what statistics are important. Detailed review of Google Analytics, the most popular web analytics tool for small business, will follow with specific and useful advice on basic usage, as well as advanced topics such as setting goals, tracking campaigns, and others. If you’ve ever wanted to know more about how to track progress of your web marketing efforts, this is a must-attend session!


2009 NETWORKING EVENTS

The 2009 REBW & BWE conference schedule is packed with great information & learning opportunities. But in the evening, when you just want to have a little fun, the magic of Vegas is ready and waiting.

Wed, Oct 14, 7:30-9:30pm: REBW & BH&G Kickoff Event, Location TBA, #REBW09

Thurs, Oct 15, 8-11pm: BWE Techset & Blogworld After Hours Party, The Bank Nightclub Bellagio Hotel, #bwe09

Fri, Oct 16, 7:30-9:30pm: BWE Opening Night Party, JET Nightclub Mirage Hotel, #bwe09

Sat, Oct 17, Time?: BWE & CBBWE Closing Night Party, Poolside at Las Vegas Hilton, #cbbwe

Other fun things going on at REBW & BlogWorld

Wed, Oct 14: 6-10pm: Las Vegas Tweetup, Tempo Lounge at @lasvegashilton, #lvtwtup

Thurs, Oct 15, 7-8:30pm: America’s Got Talent Tweetup, Planet Hollywood, #AGTPH

Thurs, Oct 15, 8-9pm: Falls Mall Bar Tweetup, Fat Tuesdays at Planet Hollywood Miracle Mile Shops

Fri, Oct 16: 8pm: Blogs with Balls Charity Poker Shootout, Hard Rock Hotel poker lounge

Fri, Oct 16, 9pm-1am: Blubrry After Party, Peppermill (across from Stardust)

Sat, Oct 17, 10pm-2am TechKaraoke Shenanigans, Las Vegas Hilton Space Quest Casino, #shenanigans #techkaraoke

Free Cirque du Soleil Tickets

Jessica Berlin, social media manager for Cirque du Soleil is offering complimentary tickets to one of the award-winning Cirque du Soleil Vegas shows for all bloggers willing to write an honest review of one of the shows. Check here for details.

Also in the days leading up to #REBW09 & #BWE09, be sure to check out @iizliz‘s Getting social at BlogWorldExpo ’09: Unofficial guide to the Tweetups & fun for late additions to the events list.

2009 SPONSORS AND EXHIBITORS

MLB

MLB

For Exhibiting and Sponsorship inquiries, for now, use the Contact Page

SPEAKER SUMMARY

Here is the list of speakers for the 2009 REBlogWorld Conference. If you want to quickly follow them go to


The link for each of their names takes you to their individual Bio Page.

Using analytics and creativity to make things people like. #wa #animation #strategy #marketing

mom, social media geek, founding partner/vp biz dev~ Social Media Marketing Institute, Marin real estate broker extraordinaire, uber community advocate,

Curious person working to figure out how Web 2.0 helps real estate folks do business. Also a crunchy taco loving, pilates addicted, licensed Realtor.

Go easy on me, I am not as tough as I look.

Wife, Mom, blogger, real estate professional. Living each stinkin’ day like it could be my last. Oh, and GO COWBOYS! 😉

@tracysamantha – tracy samantha schmidt

Editorial Director, ChicagoNow & Online journalism professor, DePaul University.

Dave Smith I live in Tucson. Author The Tucson Real Estate Blog The Real Estate Blog Lab, The ReImaging Lab & several other blogs of varying degrees of interest

Digital Media and PR strategist moved from NYC to Houston, TX. Excited for new opps & to continue exploring new social media tools, restaurants & yoga studios.

So much time. So little to do. Wait a minute. Scratch that. Reverse it. Thank you. — Willy Wonka

Director of Social Media for Cyberhomes.com. I love to share real estate and tech resources.

Launching a new lifestyle real estate brand that embodies the future – transparency, technology, relationships, social networking and trust.

I’m the co-founder ceo of Altos Research. We do real estate data for people who care about such things. I also dig Silicon Valley and the startup culture.

blogger, marketer, strategist, social media fella, fashion consultant, lawyer, tinker, tailor, spy

I am a multi-state loan officer who wants a shot at your business.

Sr. Dir. of Marketing and Social Media at Roost.com / Co-Founder of 100 Interviews / Co-Founder of Tech Karaoke Silicon Valley / Social Media Muskrat

Phoenix Real Estate Broker, Blogoholic, friend, husband and father. My wife rocks.

Social Media Junkie and Atlanta Realtor

Licensed LO 510-LO-32047/WAMP Socia Media Chairperson Chair. Helping Washington State with mortgages since 2000. Mom, cook & gardener.

Part time ninja and host of REBarCamp.com. Manager of Social Media for the National Association of REALTORS®, and these are my personal opinions.

I’m way more concerned with YEO* than SEO. 6 Kids. 1 Wife. *You Engaging Others

Internet Marketer. Grumpy author of http://www.conversationmarketing.com

Communicator, designer, thinker, doer, dad, biker, karaoke junkie, and imperfect soul. Working on social business design with Dachis Co.

Sassy Real Estate Tech Blogger, aka Technowoman and that’s not cause I fall at the disco!

Chief Technology Officer for the Goodlife Team Real Estate Brokerage in Austin, TX.

@listingpress – Listing Press

(August Launch – Under Construction) ListingPress PlugIn Updates, Announcements, Coverage and News. High Tech RE Conversations. LP Customer Service Response.

@clareitycoo – Amy Geddes

COO of Clareity Security, Fan of all things Real Estate Technology, Mom of Geddes Teens and Warm Weather Lover!

Develops RE Internet Strategies combining Real Estate Websites that Work with Social Media to make Real Estate Professionals Successful.

Macs, Mortgages, Snowboarding, Minimalism, Technology, Real Estate, Traveling, Music, iPhones, REBlogWorld

@daknoBrad Carrol – Dakno

Owner of Dakno Real Estate Marketing

Doing my best to push the real estate brokerage field in the right direction

HOTEL INFORMATION

Official Hotels for REBlogWorld & BlogWorld New Media Expo: Reservation Deadline: SEPTEMBER 14, 2009.

After the deadlines, rooms will be released and there is no guarantee of rates or availability, so reserve your room today. NOTE: All prices for single/double occupancy. Additional persons are extra.

Renaissance Las Vegas rates are now lower than ever! The Renaissance Las Vegas – only steps away from BlogWorld Expo – has reduced their rate to $89 per night during BlogWorld Expo and they are offering free internet access! (3400 Paradise Road) Distance: Under 1/4 mile from BlogWorld, approx. a 4 minute walk.

Fabulous Las Vegas Hilton for a wide range of gaming and dining opportunities and 1 stop on the Monorail away from BWE for $69 per night! (3000 Paradise Road) Distance: Slightly over 1/2 mile from BlogWorld, approx. a 12 minute walk or hop on the Monorail line.

Courtyard Las Vegas for comfort and convenience, across the street from BWE and only $79 per night with free internet. (3275 Paradise Road) Distance: Under 1/2 mile from BlogWorld, approx. a 7 minute walk.

Click ‘Reservations’ button to see availability or to reserve your hotel room. These rooms are disappearing fast, so don’t miss out, make your reservation today.


IMPORTANT
: Please do not contact the hotels directly for reservations. This will only delay the processing of your request. All reservations go through our official housing bureau, the Las Vegas Convention & Visitors Bureau. Show Management cannot assist with reservations made outside of the official housing bureau. To make reservations via telephone, you may call the Bureau at (888) 892-5822 or (702) 386-0777.