The simplest definition of analytics is “the science of analysis”. Learning how to track the progress of your web marketing efforts will allow you to more effectively reach an audience.
What can you learn from reading your traffic metrics? On the left is an example. The pie-chart shows the browser statistics for the last 30 days on REBlogWorld. It’s interesting to note that less than 1 in 5 of our visitors use Internet Explorer. While this is a basic metric, it does indicate our audience is comfortable with open-source browsers. That would support the notion that our audience is more technically inclined than the average real estate professional.
So analytics … Gahlord Dewald is a web analytics expert. Last year one of the only solo presentations we hosted at REBlogWorld was Gahlord Dewald’s analytics session. He was so good, we asked him to come back this year. Out of all the REBlogWorld sessions in 2009, Gahlord’s drew the most attention outside the REBW community. His sessions typically offer advice on basic usage for the beginner as well as advanced topics like tracking campaigns and A/B split testing for the experienced.
In this episode of REBlogWorld Radio (12:24), Jason Berman interviews Gahlord Dewald. Gahlord is a frequent speaker on web analytics. He’s the President/Janitor of Thoughtfaucet, a strategic creative services firm based in Burlington Vermont. Gahlord gives us a preview for his upcoming session at REBlogWorld and makes a compelling argument for why real estate professionals building their presence online, should pay attention to web analytics.
This episode concludes the audio & video previews for REBlogWorld 2009. We will return after the event with more interviews from this talented group of speakers.
To get more content check out the REBW Free Video Membership. Selected sessions from 2008 & 2009 will be available in the months ahead, so sign up now. Currently we are highlighting, Kelley Koehler’s 2008 REBlogWorld presentation, “What To Do When Google Doesn’t Love You.”
Jay’s blog was recently recognized as the 2009 Most Innovative Blog from Inman. In this podcast we explore the question, “what makes a blog innovative?” Then interview continues as we jump into Jay’s use of blogging and social media with mainstream media including television, radio and print publications. We also touch on why he started a virtual real estate brokerage. The interview wraps up with a discussion around how Jay is currently using LinkedIn. Jay Thompson can be found on Twitter at @PhxREguy
Jay is a panelist for Track 1: Session 1 – Using Social Media for Real Estate.
A good thing happened a few months ago. Rob Hahn left the corporate life and went rogue. This was a good thing for the real estate industry. When Rob enters a conversation, the conversation benefits. Rob challenges, Rob questions, Rob wonders.
The timing was a good thing for REBlogWorld as well. At first, I wasn’t sure if Rob would want to bother with a “developing” event. REBlogWorld had little revenue and a limited track record. I needed to pull the Ace card, I pitched Vegas. To my surprise, Rob smiled and readily agreed to take on the challenge.
Developing a conference program is much harder than it appears. Juggling budgets, egos, politics, differing viewpoints, conflicting schedules, & communication breakdowns all make reaching the objective, a challenge.
REBlogWorld Programming Objective:
- Diversity; both geographic & across all functions within the real estate transaction.
- Relevance; delivering topics that are applicable, pertinent, and connected to successful outcomes so that attendees will not only compete but win more business in the twelve months ahead.
- Differentiation; this isn’t a wash, rinse, repeat conference. Fresh perspectives. Technical content. Catering to the swift, not the resistant.
As a result of Rob’s effort, I believe you’ll be impressed with the dialogue, ideas, & exchange of information that flow from the sessions on Thursday. If the planning calls are any indication, we are all in-store for a rich conference experience at REBlogWorld 2009. Thank you Rob Hahn.
A holiday is a good day to catch up on email & prepare for an upcoming trip to Las Vegas. Being that it’s a holiday, you might also find some time to watch a few videos. Might we suggest, “Brand U.0, Critical Mass” by David Armano. David is a panelist on the “Branding in the Social Age” session.
Here’s a bit from his bio.
I am currently building a practice around social business design with Dachis Corp. I have 14 years experience in the creative field with the majority of my time spent in digital marketing and experience design. An active participant in the industry, I write Logic + Emotion which is ranked in the top 10 media + marketing blogs according to Advertising Age.
Reggie Nicolay is the Director of Social Media for Cyberhomes.com, and is responsible for providing expertise and direction related to social media strategies, promotion & brand monitoring. Reggie is also the co-author and mastermind behind MyTechOpinion, a fresh and insightful real estate technology blog. Through MTO, he shares cutting-edge products, strategies and interviews for today’s savvy real estate agent looking to distance themselves from competitors.
In this episode of REBlogWorld Radio (21:07), Jason Berman interviews Reggie Nicolay as they discuss Reggie’s install of the automated lifestream blogging software, Sweetcron. Integrating your content into one killer site used to be difficult. However tools like SweetCron & Posterous are changing that. Reggie has been experimenting with this technology over at MyTechOpinion & Posterous and provides some previews about his upcoming session at REBlogWorld 2009. You don’t want to miss it.
Reggie can be found on Twitter @cyberhomes.
Amateur podcaster’s footnote for those playing the home-drinking game, this episode’s keyword is “Interesting”.
Todd Carpenter is a panelist for “Branding In The Social Age” a discussion centered on what branding looks like, how to conduct a branding campaign, and the potential pitfalls of branding in the era of social media. He is @tcar on Twitter.
In this episode of REBlogWorld On The Road (1:55), Jason Berman interviews REBlogWorld Co-Founder, Todd Carpenter. Todd talks about REBlogWorld’s beginnings and the upcoming NAR conference in San Diego.
In this episode of REBlogWorld Radio (13:58), Jason Berman interviews Stacey Harmon. A panelist for the “B2B Social Media” session, Stacey is helping her escrow clients extend the reach of their brand by utilizing using social networking tools. We dive into some of these strategies and discuss some of the benefits for escrows companies looking at this type of communication. We also reminisce about the early morning keynotes at BlogWorld 2008 and Stacey offers a key survival tip for success in Las Vegas.
Stacey Harmon is Principal of Harmon Enterprises, a consultancy focused on helping real estate related businesses develop and deploy digital marketing strategies. Stacey can be found on Twitter @staceyharmon.
Seems funny to write that particular post title. If you don’t know Jeff Turner, it’s likely you aren’t coming to REBlogWorld. So instead of adding to the litany of gushes and virtual back-slaps that already exist across the ether about this gentleman, I’ll point to his most recent discussion from Inman Connect in August. Seeing is believing.
Go get a cup of coffee, open a notepad, and invest 15 minutes of your day to watch “8 Ideas To Help You Leverage Social Media” with Jeff Turner. Good stuff.
We also discuss the recent RE(mini)Barcamp that Rhonda helped organize in Bellevue, Washington and finally conclude with an update on her activities in the Washington Association of Mortgage Professionals. Rhonda is an innovator in the mortgage industry and is a great resource for new originators exploring blogging & social networking as a means for growing their mortgage practice.
Rhonda can be found on Twitter @mortgageporter